The Fifteen Percent Pledge 2025 Gala: A Night of Celebration, Empowerment, and Star Power

The glitz and glam of Hollywood met purpose and empowerment on Saturday, February 1, as the Fifteen Percent Pledge held its fourth annual gala at Paramount Studios in Los Angeles. Hosted by the charismatic Yvonne Orji, the evening was not just a gathering of celebrities and industry elites but a powerful statement on economic equity and Black entrepreneurship.

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A Night of Impact: Over $400,000 in Grants Awarded

One of the biggest highlights of the night was the awarding of over $400,000 in grants to Black businesses and their founders, showcasing the Fifteen Percent Pledge’s commitment to supporting Black-owned enterprises. The grants included:

• $50,000 Altadena Honoree Grant – Awarded to Barbara Shay, owner of Little Red Hen Coffee Shop, whose business was devastated by California wildfires. Presented by Ciara, this grant will help rebuild the community’s cherished coffee hub.
• $100,000 Sephora Beauty Grant – Given to Hannah Diop and Issa Rae, co-founders of Sienna Naturals, in recognition of their contributions to Black beauty.
• $250,000 Achievement Award – Split among three deserving businesses: RedDrop ($200,000), Brooklyn Tea ($35,000), and Bernard James ($15,000). The winners were determined by a live vote from gala attendees, reinforcing the community-driven mission of the initiative.

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